Ford "City One" Campaign
The objective: to showcase Ford’s data-driven Mobility offerings as utilized by a very wide-ranging client base, both in and out of the city. This was a complex shoot across a large city, capturing stills and motion for print, digital, and social. Justin helmed as Director, DP, and still photographer, developing a production strategy to cover a variety of scenarios such as commuting to work, doctor appointments, dropping kids off at school, salsa dancing lessons, etc. Using trains, buses, ride shares, bikes, scooters, and more, the team rallied through city and suburbs day and night, capturing all the action with Justin’s eye ensuring a cohesive vision for the campaign.
CREDITS
Client: Ford
Agency: Ogilvy NY
Creative: Melissa Hoke, Tom Greenwood, Raj Ramamurthy
Director: Justin Bastien
Photographer/DP: Justin Bastien
Tags: commercial, Ford, mobility, advertising, photography, motion, digital,
transportation, automotive, campaign, Justin Bastien, director, photographer, social, media