Hanah "Butter Tea"

A travelogue advertisement featuring Hanah founder Joe Einhorn as he traversed the Kingdom of Bhutan on a quest for ancient herbal remedies. Shot on location in the remote villages and seldom-seen back roads of Bhutan, this was a unique combination of lifestyle, travel, and cultural montage, one of Justin’s favorite formats to work in. Self-producing with his own company, Justin Bastien Productions in partnership with the brand allowed Justin to deliver a unique, artistically-driven spot integrating lifestyle, product awareness, and cultural exploration.

CREDITS
Client: Hanah
Production: Justin Bastien Productions
Director/DP: Justin Bastien
Editor: Matt Dunlap - General Editorial
Color: Beau Leon - Framestore
Music: Sonam Dorji - Folkways Music

Tags: hanah, photography, motion, digital, campaign, Justin Bastien,
photographer, social, media, Bhutan, tourism cycling, mountain, Himalayas,
film, travel, documentary, tea, yak, butter