Polar Latitudes "Antarctica"
Polar Latitudes runs small ship voyages to the last wild place on earth, Antarctica, and promises to reignite the explorer spirit in each and every one of us - a spirit of freedom, adventure and self-discovery that so-called civilized society has a way of sucking out of us. Justin’s job was to define and visually express that spirit over the course of a regularly scheduled 10-day voyage, which required constant improvisation in the face of Antarctica’s evolving landscape and unpredictable wildlife sightings, as well as the continent’s notoriously anything-can-happen weather. Fighting through a sudden virus that would have flattened Sir Ernest Shackleton himself was just one more speed bump to navigate, and the resulting video content has served to form the manifesto of what Polar Latitudes means when they say “We are all explorers.”
CREDITS
Client: Polar Latitudes
Agency: The Core Collective
Creative Director: John Doyle
Writer: Kevin McKeon
Director: Justin Bastien
Director of Photography: Justin Bastien
Editor: Matt Dunlap
Tags: commercial, photography, motion, digital, campaign,
Justin Bastien, photographer, social, media, Antarctica,
Polar Latitudes, exploration, science, Arctic, ocean, film,
travel, documentary
